Work Sample 4
Survey Design & Analysis for a retail business seeking a deeper understanding of their customers
The Goal
An online retailer of specialty goods wanted to survey their customer base to identify pain points, improve offerings, and support strategic planning.
The Insights
Responses to the survey were analyzed & presented in a visually compelling and easily digestible report annotated with pertinent, actionable takeaways and clear recommendations.
More Samples of Survey Design & Analysis Projects
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Created a work engagement survey which integrated into a novel analytical model built from a synthesis of three employee engagement theories from academic literature. The survey was rigorously designed to function as a precise diagnostic instrument, accounting for differing personalities and preferences between individuals. Based on early tests, the results and recommendations resulting from the analyzed survey responses were “spookily accurate” and extremely helpful.
Team Work Engagement - Management Survey & App
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Adapted and re-designed my Personal Work Engagement Survey as a management-facing tool and app for quick-not-deep diagnosis of work engagement barriers within and among teams. The questions were presented as bimodal statement pairs and results were automatically translated into a number of outputs including dashboards and financial impact calculators. Survey tool and automated outputs were built into a visually engaging POC app.
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Medical Device Function Survey & Data Analysis
Healthcare / Market Research
Analyzed survey data collected from users of a new medical device to support function prioritization and product refinement. Developed a custom analytical framework to address the small sample size and scale heterogeneity between the survey's two scoring systems. The approach included methods for response standardization and weighting to correct for inter- intra-personal inconsistency. Final outputs included ranked feature scores, correlation matrices, and compelling visualizations.